Is it Still Paint?

Is It Still Paint?

Technology isn’t something most people think of when it comes to paint, but that’s just what we’re so great at doing. Every year, we’re proud to introduce the world to newer, better paint. We invent products that are great at turning heads and even make you rethink what paint can do.

In fact, since Benjamin Moore paint goes so far beyond your expectations of paint, it kind of makes you wonder...is it still paint?


Natura environmentally friendly paint from Benjamin Moore contains no VOCs, no emissions, and no harsh fumes.

Natura®

Certified asthma & allergy friendly by the Asthma & Allergy Foundation of America.
Zero VOCs*, Zero emissions**. No harsh fumes***. Environmentally-friendly paint. Green without compromise®.

ARBORCOAT stain from Benjamin Moore can survive any pressure test.

ARBORCOAT®

Stain that can survive
any pressure test.

Available in a variety of captivating colors and opacities.

Aura Bath & Spa paint from Benjamin Moore resists bathroom moisture and humidity.

Aura® Bath & Spa

The only matte paint that resists moisture and humidity of any bathroom.
Color Lock® technology means rich colors stay truer.

Regal Select Interior paint from Benjamin Moore has excellent durability, hide and coverage.

Regal® Select Interior

Paint that isn't just washable, it actually repels stains, the toughest stains.
Durability to handle everyday life. Excellent hide and coverage.

Aura Exterior paint from Benjamin Moore doesn’t fade, crack or peel.

Aura Exterior

Color that resists the test of time and weather.
Lifetime Limited warranty against cracking and peeling. Color Lock® technology means rich colors that are fade resistant.

Regal Select REVIVE paint from Benjamin Moore is the only paint specifically designed for vinyl siding and trim.

Regal Select Exterior REVIVE

The only paint
specifically designed for vinyl siding and trim.

Vinyl Lock technology sticks
to weathered vinyl surfaces. Beautiful selection of fade-resistant colors.

The CERTIFIED ASTHMA & ALLERGY FRIENDLY Mark is a Registered Certification Mark of the ASTHMA AND ALLERGY FOUNDATION OF AMERICA and ALLERGY STANDARDS LTD.

*Zero VOC according to EPA Method 24.
**Zero emissions detected according to CDPH/EHLB/Standard Method V1.1, 2010.
*** No harsh fumes – Zero emissions detected according to CDPH/EHLB/Standard Method V1.1, 2010.


We bring quality to every project. It’s available exclusively at
an authorized Benjamin Moore retailer near you.

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